Experience

Andrew has been active in the Promotional Marketing industry for over 12 years. Formerly Managing Director of The Black Tomato Agency and Managing Director of the Institute of Promotional Marketing he’s managed promotional and experiential campaigns for some of the world’s biggest brands. 

Having worked with the likes of Airbnb, Ferrero, Molson Coors, Mondelez and Ocado he’s consistently vocal about how brands can utilize and adapt traditional promotional techniques to further their goals.

Using ‘head up thinking’ he’s helped carve out successful campaigns for his clients by emphasising the ability that promotional marketing has to engage with consumers on a more meaningful level. He is impassioned about the latent potential promotions hold, especially when used in conjunction with other disciplines. ‘The rule-book has been somewhat torn up as of late’ he explains, ‘and we can adapt, mould or refresh the way we work with sales promotion techniques. And those brands that are bold with this concept are the ones that are winning.’

Creativity

Unlike others, we actually know what type of activation will work best for your project and tailor the creative to suit the objectives. Social Media campaigns require different solutions to seasonal on pack campaigns, for example, we’ll guide you through what delivers the best results.