What comes after the closure of COVID?  The opportunity for brands from Nostalgia and Hedonism

Site Marca

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Promotions, experiences & incentives agency, Another Way launches

Micebook

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Insatiable appetite for experience means rapid growth imminent, says new agency chief

C&IT World

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From nostalgia to hedonism: the trends we’ll see as we emerge from lockdown

Campaign 

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Another Way to do business: ex-IPM MD launches new agency

Campaign 

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3 ways the events industry has changed post

pandemic

C&IT World

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a test article

What is Promotional Marketing? Promotional Marketing has the benefit of being the clearest of all the elements within the marketing mix. It is simply, to promote your product with the aim of increasing sales or awareness of your brand. With so many options at the...

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What is promotional marketing?

Promotional Marketing has the benefit of being the clearest of all the elements within the marketing mix. It is simply, to promote your product with the aim of increasing sales or awareness of your brand.
With so many options at the point of purchase, promotions and prize fulfilment can be the most effective and sometimes final chance for a brand to set itself apart from the competition.
Different types of promotional mechanics serve differing goals so it is important your intentions are clear from the outset. For example the launch of a new product maybe approached differently to wanting to be synonymous with a particular event or seasonal activation.
Prize campaigns are where a prize mechanic is used to complement a promotional activation, and is a great way to grab much needed attention from your competitors.
Prize Draws, Instant Wins, Winning Moments and Instagram competitions are a few examples of the prize mechanics and ideas that would support a campaign.

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Brief Us

To discuss your next on pack, in store or online campaign, get immediate ideas or to speak with a member of the team please contact us.

Telephone: 0778 948 5123

Another Way Agency Ltd

London, SE27 9QP

 

Telephone: 0203 894 3316

Mobile:       0778 948 5123

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Company Number 13170570