Tips for effective prize and promotional marketing campaigns.   Define your reason for a campaign. It sounds simple, but when it comes to prize ideas and experiences the reason behind a prize campaign definitely dictate the prize experience. Wanting to collect lots of...

What is Promotional Marketing? Promotional Marketing has the benefit of being the clearest of all the elements within the marketing mix. It is simply, to promote your product with the aim of increasing sales or awareness of your brand. With so many options at the...

Promotional Marketing has the benefit of being the clearest of all the elements within the marketing mix. It is simply, to promote your product with the aim of increasing sales or awareness of your brand.
With so many options at the point of purchase, promotions and prize fulfilment can be the most effective and sometimes final chance for a brand to set itself apart from the competition.
Different types of promotional mechanics serve differing goals so it is important your intentions are clear from the outset. For example the launch of a new product maybe approached differently to wanting to be synonymous with a particular event or seasonal activation.
Prize campaigns are where a prize mechanic is used to complement a promotional activation, and is a great way to grab much needed attention from your competitors.
Prize Draws, Instant Wins, Winning Moments and Instagram competitions are a few examples of the prize mechanics and ideas that would support a campaign.