What is a brand experience agency?

An experienced brand experience agency can completely transform your brand. They can help develop your brand identity, create an effective brand experience strategy and run positive brand-infused experiences that help you engage with your target audience in a meaningful way!

If you’re unsure what a brand-infused experience is, what brand experience agencies do or how they make a difference, this blog will tell you everything you need to know. 

 

What is brand experience?

Many people aren’t sure exactly what brand experience is. Put simply, it’s the view that your target audience has of your brand. This includes everything from digital marketing to the layout of your website; all of these aspects create a lasting impression of your company. 

Check out our blog, ‘What is a brand experience and how can it help your company?’, for more information.

What is a brand experience?

You might have also heard of brand experiences or branded events. These are designed to increase your overall brand experience by engaging with your target audience in a fun and meaningful way. Brand experiences are often interactive and are frequently combined with a competition or contest to create a buzz around your brand. Depending on your brand and your target audience, they can be in-person, virtual or hybrid experiences.

A memorable brand experience can boost brand loyalty and trust, attracting new customers and retaining existing ones. According to The Sprout Social Index 2022, these two factors can help to influence up to 58% of consumers’ decisions to choose a brand over competitors.

 

What is a brand experience agency?

A brand experience agency specialises in developing a comprehensive branded experience strategy and creating bespoke customer-focused experiences. They help ensure your brand stands out from the crowd and help you reach your target audience in a powerful and meaningful way. 

 

What does a brand experience agency do?

 

1. Develop your brand identity 

Many branded experience agencies offer brand identity consultations to help you develop your brand identity. This ensures that your target audience has a consistent experience each time they interact with your brand, whether through a brand-infused experience, on social media, or your website. 

An effective brand experience agency should always understand the importance of managing consistency across all touchpoints. A consistent brand voice, identity, and visual elements help your customers (and potential customers) easily recognise your brand anywhere and create a unified and cohesive experience.

2. Create a brand experience strategy 

A key element of a brand experience agency’s role is to help you develop a comprehensive brand experience strategy. This strategy should focus on building customer loyalty, brand recognition and engagement. It should also align with your wider business and marketing objectives. 

This framework should outline your plan of action to implement memorable brand events that connect with your audience across the customer journey.

3. Run positive brand experiences 

A brand experience agency will work with you to develop and implement brand-infused experiences that help engage your customers in a deeply meaningful and personal way. This will help create a buzz around your brand and help differentiate you from your competitors. Ultimately, brand-infused experiences will help with brand awareness, customer loyalty, customer acquisition and business growth.

Brand-infused experiences should encourage customer interactions, such as sharing customer-generated content on social media, to help make your target audience feel like they are a part of your brand. They should also evoke a positive emotional response and create an emotional connection to help foster long-lasting brand loyalty. 

Brand experience agencies are pivotal in creating and running memorable brand-infused experiences that drive real results. They’ll have a roster of talent they can utilise and can handle every aspect of the process, from setting the initial objectives through to delivery and evaluation. A brand experience agency will have the skills and experience to ensure that your event runs smoothly and gets the results you want!

Brand experience agency: Another Way

Another Way is one of the best brand experience agencies in London. We specialise in creating bespoke brand experiences and events that are crafted to connect with your target audience in a meaningful way, strengthen brand loyalty and attract new customers. Our brand-infused events leverage emotions and storytelling to create powerful relationships which extend beyond the confines of the event. 

Our founder, Andrew, has been in the Promotional Marketing industry for over a decade. His  ‘heads up’ thinking has allowed him to craft successful branded experiences and experiential activities which drive measurable results for a wide range of brands. Andrew has worked with many big names, including Airbnb and Ferrero, to improve their long-term brand loyalty through bespoke and memorable experiences.

The team at Another Way can create a comprehensive brand experience strategy that aligns with your wider marketing goals and works seamlessly with your existing brand identity. We have access to a trusted roster of talent and a global network of contacts to help deliver the perfect brand-infused experience. Whether you need help launching a new product or want to run an influencer experience, our experienced team can help.

We will handle every aspect of your brand event, from planning to execution and logistics. To help you measure the performance of your experience, we will also include a post-event evaluation so that you can clearly see the impact your event has had.

We offer:

• Brand strategy and identity consultations 
• Physical, digital and hybrid experiences
• Brand partnerships
• Experiential activations and events 
• Location and venue sourcing 
• Travel, logistics and event management 
• Post-event evaluations

If you’d like to work with our team, give us a call at 0778 948 5123 or email us at [email protected]. Or complete our online form, and a member of our team will be in touch with you as soon as we can.