What is prize fulfilment?

What is prize fulfilment?

If you’re thinking of running a prize promotion, there are lots of things you’ll need to consider. One of the most important aspects is how you’ll deliver prizes to the winners. This process is known as prize fulfilment.  Professional prize agencies should offer a...
Can I run a prize draw for profit?

Can I run a prize draw for profit?

If you’re thinking about running a prize draw, you might wonder if it’s possible to do so for commercial gain. It’s essential that you fully understand the rules and legislation regarding prize draws. Otherwise, you risk running an illegal lottery, which could have...
Creating a brand experience: a step-by-step guide

Creating a brand experience: a step-by-step guide

Running a brand experience can be the best way to differentiate your brand from your competitors and create a lasting relationship with your target audience. However, this doesn’t mean creating a brand experience is always easy.  In this blog, our prize experts will...
6 types of prize promotion mechanics

6 types of prize promotion mechanics

If you’re thinking of running a prize promotion, you’ll need to consider a variety of promotion mechanics. Choosing the right promotion mechanism for your brand and target audience is crucial to the success of your campaign.  In this blog, our prize experts will...
8 types of sales incentives explained

8 types of sales incentives explained

Offering engaging sales incentives is a great way to boost your team’s productivity and energy levels.  However, simply offering a cash prize to the team member with the most sales might not be enough. Different people are motivated by different rewards, so you’ll...
How to run a competition on social media

How to run a competition on social media

Running a competition on social media can be a great way to boost engagement, build brand awareness and drive traffic to your website. However, there’s a surprising amount involved in running a social media competition. You’ll need to design a competition, think of a...
What’s a promotional campaign?

What’s a promotional campaign?

A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign. In this blog, we’ll cover everything you need to know about what a...
8 inspirational experiential marketing examples

8 inspirational experiential marketing examples

Experiential marketing can be a powerful tool to connect with your target audience, forge meaningful relationships, and create lasting brand loyalty. Brand experiences or experiential activations focus on getting people to interact with your brand, product or service...