Running a brand experience can be the best way to differentiate your brand from your competitors and create a lasting relationship with your target audience. However, this doesn’t mean creating a brand experience is always easy. In this blog, our prize experts will...
If you’re thinking of running a prize promotion, you’ll need to consider a variety of promotion mechanics. Choosing the right promotion mechanism for your brand and target audience is crucial to the success of your campaign. In this blog, our prize experts will...
Creating loyal customers committed to your brand should be one of the most important focuses of your long-term marketing strategy. Utilising prize promotions can be a great way to build customer loyalty, increase retention rates and boost awareness for your brand. In...
Offering engaging sales incentives is a great way to boost your team’s productivity and energy levels. However, simply offering a cash prize to the team member with the most sales might not be enough. Different people are motivated by different rewards, so you’ll...
Running a competition on social media can be a great way to boost engagement, build brand awareness and drive traffic to your website. However, there’s a surprising amount involved in running a social media competition. You’ll need to design a competition, think of a...
A sales promotion can be a great way to boost sales, improve brand awareness and strengthen customer loyalty. However, running a successful sales promotion is easier said than done. You’ll need to have a good awareness of what one is, the advantages and disadvantages...
A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign. In this blog, we’ll cover everything you need to know about what a...
Experiential marketing can be a powerful tool to connect with your target audience, forge meaningful relationships, and create lasting brand loyalty. Brand experiences or experiential activations focus on getting people to interact with your brand, product or service...
A giveaway or prize draw can be a great way to create a buzz around your brand and attract new customers. However, there are strict laws around running a prize draw and selecting winners in the UK. You must follow the rules to ensure no negative consequences for your...
What is a brand experience agency? An experienced brand experience agency can completely transform your brand. They can help develop your brand identity, create an effective brand experience strategy and run positive brand-infused experiences that help you engage with...
How to run a prize promotion overseas If you’re thinking of running an international prize promotion, it’s essential that you’re aware of all the relevant legislation to avoid breaking any laws. The prize promotions experts at Another Way have put together this guide...
Creating an effective experiential marketing strategy Running a successful experiential marketing campaign takes careful planning and a comprehensive strategy to ensure everything goes well. You’ll need to ensure that your experiential campaign aligns with your wider...
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