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An employee rewards programme can be key to making your employees feel valued and increasing their productivity while keeping your staff turnover rate low. When you invest in your employees and their well-being, they will start to invest back into...

Customer loyalty is something every brand - big or small - aspires to have. A loyal customer can be an unintentional brand ambassador by raving about your products or services and the brand name you’ve made for yourself. Plus, brand loyalty can...

With around three billion monthly users, Facebook is one of the world's largest social media platforms. For brands and businesses big and small, utilising the platform and running Facebook contests or a Facebook giveaway can be highly beneficial....

If you’re thinking of running a prize promotion, there are lots of things you’ll need to consider. One of the most important aspects is how you’ll deliver prizes to the winners. This process is known as prize fulfilment.  Professional prize...

If you’re thinking about running a prize draw, you might wonder if it’s possible to do so for commercial gain. It’s essential that you fully understand the rules and legislation regarding prize draws. Otherwise, you risk running an illegal lottery,...

Sales promotions can be an effective way to boost your short-term sales, increase brand awareness and attract new customers. However, this doesn’t mean that running a sales promotion is easy.  In this blog, our experts will discuss 7 examples of...

Running a brand experience can be the best way to differentiate your brand from your competitors and create a lasting relationship with your target audience. However, this doesn’t mean creating a brand experience is always easy.  In this blog, our...

If you’re thinking of running a prize promotion, you'll need to consider a variety of promotion mechanics. Choosing the right promotion mechanism for your brand and target audience is crucial to the success of your campaign.  In this blog, our...

Creating loyal customers committed to your brand should be one of the most important focuses of your long-term marketing strategy. Utilising prize promotions can be a great way to build customer loyalty, increase retention rates and boost awareness...

Offering engaging sales incentives is a great way to boost your team’s productivity and energy levels.  However, simply offering a cash prize to the team member with the most sales might not be enough. Different people are motivated by different...