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Creating a brand experience: a step-by-step guide
Running a brand experience can be the best way to differentiate your brand from your competitors and create a lasting relationship with your target audience. However, this doesn’t mean creating a brand experience is always easy. In this blog, our...
6 types of prize promotion mechanics
If you’re thinking of running a prize promotion, you'll need to consider a variety of promotion mechanics. Choosing the right promotion mechanism for your brand and target audience is crucial to the success of your campaign. In this blog, our...
How to build customer loyalty through prize promotions
Creating loyal customers committed to your brand should be one of the most important focuses of your long-term marketing strategy. Utilising prize promotions can be a great way to build customer loyalty, increase retention rates and boost awareness...
8 types of sales incentives explained
Offering engaging sales incentives is a great way to boost your team’s productivity and energy levels. However, simply offering a cash prize to the team member with the most sales might not be enough. Different people are motivated by different...
How to run a competition on social media
Running a competition on social media can be a great way to boost engagement, build brand awareness and drive traffic to your website. However, there’s a surprising amount involved in running a social media competition. You’ll need to design a...
What is a sales promotion? Everything you need to know
A sales promotion can be a great way to boost sales, improve brand awareness and strengthen customer loyalty. However, running a successful sales promotion is easier said than done. You’ll need to have a good awareness of what one is, the...
What’s a promotional campaign?
A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign. In this blog, we’ll cover everything you need to...
8 inspirational experiential marketing examples
Experiential marketing can be a powerful tool to connect with your target audience, forge meaningful relationships, and create lasting brand loyalty. Brand experiences or experiential activations focus on getting people to interact with your brand,...
How to select a winner for a giveaway or prize draw
A giveaway or prize draw can be a great way to create a buzz around your brand and attract new customers. However, there are strict laws around running a prize draw and selecting winners in the UK. You must follow the rules to ensure no negative...
What is a brand experience agency?
What is a brand experience agency? An experienced brand experience agency can completely transform your brand. They can help develop your brand identity, create an effective brand experience strategy and run positive brand-infused experiences that...