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Running a competition on social media can be a great way to boost engagement, build brand awareness and drive traffic to your website. However, there’s a surprising amount involved in running a social media competition. You’ll need to design a...

A sales promotion can be a great way to boost sales, improve brand awareness and strengthen customer loyalty. However, running a successful sales promotion is easier said than done. You’ll need to have a good awareness of what one is, the...

A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign. In this blog, we’ll cover everything you need to...

Experiential marketing can be a powerful tool to connect with your target audience, forge meaningful relationships, and create lasting brand loyalty. Brand experiences or experiential activations focus on getting people to interact with your brand,...

A giveaway or prize draw can be a great way to create a buzz around your brand and attract new customers. However, there are strict laws around running a prize draw and selecting winners in the UK. You must follow the rules to ensure no negative...

What is a brand experience agency? An experienced brand experience agency can completely transform your brand. They can help develop your brand identity, create an effective brand experience strategy and run positive brand-infused experiences that...

How to run a prize promotion overseas If you’re thinking of running an international prize promotion, it’s essential that you’re aware of all the relevant legislation to avoid breaking any laws. The prize promotions experts at Another Way have put...

Creating an effective experiential marketing strategy Running a successful experiential marketing campaign takes careful planning and a comprehensive strategy to ensure everything goes well. You’ll need to ensure that your experiential campaign...

How to create an effective sales incentive program 90% of top-performing companies use sales incentive programs to reward their sales teams. An effective incentive program can help boost performance, improve morale and increase staff retention. ...

How to run an on-pack promotion An on-pack promotion can incentivise potential customers to choose your product over competitors, help your product stand out on the shelf, and keep existing customers loyal to your brand. In a study by Granby and...