A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign.
In this blog, we’ll cover everything you need to know about what a promotional campaign is and how it differs from a promotional or advertising campaign.
Promotional campaign definition
Most people define a promotional campaign as a series of advertisements or marketing tools that share a common message or idea. The campaign might include different forms of media, such as social media, paid search, or TV ads, designed to incentivise customers to complete a purchase or take a specific action.
Promotional campaigns can:
- Build brand awareness
- Increase web or foot traffic
- Improve brand engagement and loyalty
- Generate leads
- Increase sales and revenue
- Retain existing customers
- Attract prospective customers
If you’re thinking about running a promotional campaign for the first time, check out our blog, ‘How to plan a promotional campaign’, for some guidance.
What’s the difference between a promotional campaign and a promotion?
You might be wondering what is the difference between a campaign and a promotion. A promotional campaign is typically a series of activities across different marketing channels designed to achieve a specific goal in a specific time frame. Whether the campaign is trying to increase sales of a new product, build long-term brand loyalty or generate leads, all the involved channels and tools should work towards this goal.
However, promotion is one tactic in the marketing mix that might be used within a promotional campaign. Promotions usually incentivise customers if they take a specific action, such as purchasing a product or service. They’re usually designed to boost sales, promote a new product, attract new customers or build brand awareness with your target market. This includes on-pack promotions, contests, discounts or giveaways.
In short, a promotional campaign is a long-term marketing strategy with a clear goal that involves multiple tools and communication channels. However, a promotion is a short-term tactic that might be used within a campaign to drive immediate results.
What’s the difference between a promotional campaign and an advertising campaign?
Sometimes, people are unsure of the difference between a promotional campaign and advertising. As mentioned above, a promotional campaign is a long-term strategy with clear goals and objectives. One promotional campaign might involve multiple tools, media channels and promotional strategies.
An advertising campaign is a specific type of marketing campaign that is focused on running ads. This might include paid search, social media, radio, TV and print advertising. Advertising messages often focus on a product or service’s key benefits or features.
Although most successful marketing campaigns will involve some form of advertising, they might also include other tactics, such as organic social media content or email, to support their campaign goals.
Promotions and prize management
Running a promotion can be an effective way to drive immediate results, attract new customers and create a buzz around your brand.
At Another Way, we’re experts in running inspiring promotions that connect with your target audience and drive real results. We can create bespoke, ‘once-in-a-lifetime’ experiences and prizes that resonate with existing and new customers.
Our founder, Andrew, has been active in the Promotional Marketing industry for over a decade. He has created effective promotional campaigns for brands like Airbnb and Ocado to help boost long-term brand awareness and loyalty.
Check out our campaign inspiration to see what we can achieve, whatever your budget.
Our expert team will handle every aspect of your promotion, from the initial concept to prize fulfilment, so you can rest assured that you’re in capable hands.
We offer:
- Unique prizes and experiences
- Prize promotional mechanics
- Pan-European and global prize fulfilment
- Winner management, selection and entry judging
- UK and multi-territory terms and conditions
- Loyalty reward schemes and consumer incentives
- Complete campaign management
If you’re interested in working with us on your next promotional campaign, call us at 0778 948 5123 or email us at prizeteam@another-way.co.uk.
Or complete our online form, and a member of our team will be in touch with you as soon as possible.
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