A well-executed promotional campaign can boost sales and increase brand awareness. However, you must understand exactly what a promotional campaign is before you start planning your first campaign. In this blog, we’ll cover everything you need to know about what a...
Experiential marketing can be a powerful tool to connect with your target audience, forge meaningful relationships, and create lasting brand loyalty. Brand experiences or experiential activations focus on getting people to interact with your brand, product or service...
A giveaway or prize draw can be a great way to create a buzz around your brand and attract new customers. However, there are strict laws around running a prize draw and selecting winners in the UK. You must follow the rules to ensure no negative consequences for your...
What is a brand experience agency? An experienced brand experience agency can completely transform your brand. They can help develop your brand identity, create an effective brand experience strategy and run positive brand-infused experiences that help you engage with...
How to run a prize promotion overseas If you’re thinking of running an international prize promotion, it’s essential that you’re aware of all the relevant legislation to avoid breaking any laws. The prize promotions experts at Another Way have put together this guide...
Creating an effective experiential marketing strategy Running a successful experiential marketing campaign takes careful planning and a comprehensive strategy to ensure everything goes well. You’ll need to ensure that your experiential campaign aligns with your wider...
How to create an effective sales incentive program 90% of top-performing companies use sales incentive programs to reward their sales teams. An effective incentive program can help boost performance, improve morale and increase staff retention. However, this doesn’t...
How to run an on-pack promotion An on-pack promotion can incentivise potential customers to choose your product over competitors, help your product stand out on the shelf, and keep existing customers loyal to your brand. In a study by Granby and Censuswide, 66% of...
Running prize competitions in the UK A prize competition can be a great way to excite existing customers, reach new customers and create a buzz around your brand. However, there are strict rules and legal requirements when running a competition in the UK. The prize...
Your ultimate guide to employee reward schemes A well-designed employee reward scheme can completely transform your business. By recognising and rewarding your employees’ hard work and achievements, you can retain your talented employees and boost engagement,...
What is brand experience and how can it help your business? The concept of brand experience can sometimes be tricky to wrap your head around. You’re likely familiar with the idea of ‘user experience’ and ‘customer service’ (and how important they are to your...
How to plan a promotional campaign Done right, an effective promotional campaign can incentivise customers, build long-term brand loyalty and boost sales. However, with so many brands offering giveaways and competitions, a well-thought-out promotional campaign...
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